Erectile Dysfunction

Senetek's researchers at the University of Aarhus in Denmark also are collaborating with a broad range of academic and government-based research enterprises, including The Institute of Experimental Botany of the Czech Academy of Sciences, and with the Department of Dermatology, University of California at Irvine, to identify and evaluate additional new biologically active compounds for this high growth field.

In addition, Senetek has entered into exclusive licenses for Europe and North America, respectively, for its patented combination drug treatment for Visit Senetek PLC's Web site at http://www.senetekplc.com.

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Recall scores among women were higher than among men, the study found, while net-action levels generated after exposure were similar.

The top actions consumers took were "Have a more favorable opinion about the brand," "Ask a doctor of other medical professional about the product" and "Gather more information about the product." The campaign that generated the highest action score among consumers was Roche's Tamiflu, a drug designed to treat the flu within the first two days of symptoms.

Nearly 60 unique campaigns ran in the first quarter, Robinson says.

One of the general issues addressed by the survey was the way prescription drug advertising is viewed by consumers.

"There is some confusion about this category," he notes.

"One of the intentions is to get people to comply with their own prescriptions and the numbers show this kind of impact is pretty small." As for consumer perception, Affinity found that consumers most often turn to "Doctor, nurse or pharmacist," "Friends, colleagues or family members" and "Health-related articles on Web sites" for information about new medications.

Other key findings: More than eight out of ten consumers (81%) believe that prescription drug commercials should also highlight the potential risks and side effects of the advertised medication.

More than four out of ten consumers (41%) beli...

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Three more are planning to start in the coming weeks, said Joyce Bailey of the firm's human resources department.

That's a significant rate of increase for a company that has 96 employees.

And the company is looking to recruit more people, she said.

The round of hiring shows that GTx wants to transform itself from a small company spun off from research at the University of Tennessee Health Science Center to a firm that actually produces drugs.

In some ways, employees who join GTx are taking a risk.

Many biotech companies fail, and GTx, which incorporated in 1997, is losing millions of dollars as it tries to bring its drugs to market.

But Wall Street analysts have been upbeat about the firm's chances of surviving the regulatory process, and its stock closed at $20.71 Tuesday, up 20 percent compared to the start of the year.

The firm's success in recruiting highly skilled workers suggests that they also have faith in its ideas.

Dr.

Ronald A.

Morton Jr.

plans to leave his home in Hillsboro, N.J., and move his family to Memphis as he takes a position of chief medical officer at GTx.

He'll leave a lot behind - Morton is a professor of surgery and chief of the division of urology at New Jersey's Robert Wood Johnson Medical School.

He holds numerous other titles at related research institutions.

But he said working for GTx is a chance to help turn scientific observations into ne...