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Commercial opportunity awaits in erectile dysfunction market

...Yet it was only with the hugely successful launch of Pfizer's Viagra that the pharmaceutical industry began to take notice of this lucrative market.

As the patient population increases, driven by an ageing population, a rise in obesity and erosion of social taboo, the market is expected to swell even further.

'Content Across the seven major markets, the Three brands, Viagra (sildenafil), Eli Lilly's Cialis (tadalafil) and Levitra (vardenafil), marketed by Bayer, GlaxoSmithKline and Schering-Plough, were predominantly responsible for this growth.

According to IMS Health, these drugs hold an enormous 96% of the ...

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