Erectile Dysfunction

Sex is still a taboo subject in much of Asia and many men are reluctant to admit they suffer from the problem, or to seek medical help, said Selvaraj.

According to Pfizer, which makes the anti-impotency drug Viagra, The number of men suffering from the condition is estimated to increase to 322 million by 2025, from more than 152 million in 1995, Pfizer said.

Pfizer's new diagnostic kit, the Erection Hardness Score (EHS), grades erection hardness from one to four to provide a guide for assessing sexual status.

A score of four means the penis is completely rigid while a score of one means it is larger but not hard, Pfizer said in a statement.

"The EHS provides a quantitative measure of the degree of erection hardness and therefore treatment efficacy in patients with Victoria Lehmann, a sex therapist from Britain, said the EHS was easy to use and would help couples address the problem.

"It's quick.

It provides a really clear language to both doctors and patients," she said at the launch.

Lehmann likened a score ...

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