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said the … The Future of Call Centers May Be in Virtual Worlds As brands such as Adidas, Dell, Reuters and Toyota break ground in … KFC Airs 'MosquitoTone' Ad for Kids' Ears Only KFC has launched a campaign geared so directly to kids that adults … Direct read more like this » Study: E-tailers See Value in SEO, PPC Spending Internet retailers are shifting more of their marketing budgets to buy pay-per-click online ads and improve their organic search results, writes Internet Retailer (via MarketingVox), citing a survey it conducted.

Some 30 percent of responding merchants say at least 50 percent of their sales come via search engine marketing; 82.8 percent say their PPC spending will not be reduced in 2007; and 75 percent say search is performing as well as or better than other forms of marketing.

Only 12 percent say SEM underperformed compared with other marketing efforts.

Somewhat surprisingly, most e-tailers prefer to keep their efforts in-house.

Only 26 percent use an ...

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